BUILD A MORE
INFLUENTIAL ORGANIZATION
Scale brand awareness and growth by turning your top leaders into trusted industry thought leaders.
Trusted by Top Talent in Top Brands
Struggling to Scale Your Brand?
As organizations grow, the challenge isn’t just standing out — it’s sustaining momentum.
Scaling requires more than systems and processes; it demands innovation in how you attract, develop, and retain top talent. Without it, you risk losing key people, slowing growth, and ceding ground to competitors who create cultures where talent thrives.
From starting and selling my own company to working with hundreds of thought leaders inside large organizations, I’ve seen the impact of investing in key employees. Elevating their expertise and voice isn’t just good for retention — it creates scalable growth by humanizing your brand, attracting opportunities, and strengthening loyalty from the inside out.
Building Influence from the Inside Out
Creating an influential organization isn’t about building personal brands in silos—it’s about aligning the visibility and voice of your people with the broader mission of your company.
The most forward-thinking organizations are taking the same principles used by online influencers and applying them across three key stakeholder groups—ensuring their influence drives both personal credibility and organizational growth.
The Influential Founder
As the business matures, founders often find themselves less operationally involved—but still deeply connected to the vision. By creating new, aligned challenges that keep them engaged and visible, founders can expand their personal brand in ways that reinforce, rather than distract from, the business. The result: renewed energy, strategic alignment, and greater market influence.
The Influential Executive
Leaders shape how people experience your organization—both internally and externally. When executives are positioned with clarity and intention, they become trusted voices that drive culture, build stronger teams, and deepen partnerships. Their influence leads to better alignment, better decisions, and better outcomes.
The Influential Expert
Subject matter experts are often the unsung heroes of credibility and adoption. They’re on the front lines translating insight into impact. Elevating their influence through intentional positioning and communication strategies equips them to deliver greater clarity, build stronger stakeholder trust, and move markets.
This isn’t about building influencers, it’s about building aligned influence.
When you elevate the right voices in the right ways, you don’t just grow people. You grow the organization and unlock major benefits, such as…
Lower Customer Acquisition Costs - More Sales Qualified Leads - Lower Customer Churn - Increased Employee Productivity - Retention of Top Talent - Attraction of Top Talent
This Isn’t a Fad. It’s the Future.
The numbers are clear: personal branding isn't just a buzzword—it’s becoming a business imperative. From trust to influence to pricing power, influential personal brands are shaping business outcomes in ways that can no longer be ignored.
This data from the Trends in Personal Branding national research study makes one thing clear: if you want your organization to grow in visibility, trust, and value—invest in elevating the influence of your employees.
What Clients Are Saying
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Jessica Kriegel - Chief Strategy Officer, Culture Partners
“Jeremy has been a trusted partner to me and Culture Partners for years. He helped me position my personal brand as a powerful extension of our corporate brand, guided us through integrating and standardizing IP, and optimized my keynote programs to maximize impact.
Most recently, he’s supporting our upcoming book launch in a way that not only elevates my voice but also accelerates growth and differentiation for the company. His strategic insight and ability to connect the dots have been invaluable.”
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Wendy Harris - Head of EMEA, Rippling
"Jeremy is one of those rare people who goes above and beyond for his clients, with a work ethic and attention to detail that are second to none.
He helped me tie together the threads of my work and life, discover my uniqueness, and build clear frameworks that I now use with my tech clients—frameworks they tell me are life changing. His ability to weave stories and connect the dots has had a lasting impact on me and my business."
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Larry Shaffer - Former Head of Marketing, Insperity
"We saw that elevating the personal brands of key executives could meaningfully amplify who Insperity is and what we stand for.
I had a lot of ideas, but this process helped me focus on the brand that best reflects my passions and aligns with our mission. As I grow my personal brand as an extension of Insperity’s, it’s energizing our people and creating a ripple effect—turning employees into proud ambassadors and advocates."
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Laurie Kenley - Director Security Specialist, Microsoft
"Clarifying my personal brand completely changed how I show up—inside Microsoft and beyond.
I developed the 'Money for All' framework to help security sellers find white space in their accounts, and it quickly became a standard across teams. It elevated my impact, improved team performance, and gave me the tools to turn ideas into clear, compelling content. My reputation as a results-driven security professional has never been stronger."
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Becca Powers - Sales Executive, Cisco Systems
"Building a clear, consistent personal brand has been essential to staying visible in today’s fast-changing market.
I learned how to present myself as a thought leader in a way that resonates—both inside Cisco and beyond. It boosted my confidence, strengthened my reputation, and even led to the milestone of publishing my second book with a traditional publisher. This work has truly elevated my career."
3 ways to start building a more influential organization
Whether you're just beginning to explore the impact of building more influential employees or you're ready to implement a strategy across your organization, here are a few ways we can work together.
Learn for Free
Subscribe to The Influential Organization Blog for fresh insights on the evolving role of personal branding inside modern organizations. It's where I share proven frameworks, practical tips, and real-world examples you can apply right away.
Consulting
I work hands-on with a select number of organizations to develop and deploy programs that build more influential employees. If you're ready to build a culture of visible, trusted leaders—let’s talk.
Speaking
Whether it’s a keynote for your executive team or a workshop for your sales force, I deliver engaging, actionable talks that show your people how to build a personal brand that works for them—and the business.
Stop outsourcing your influence
Influencer marketing has its place—but it only scratches the surface of what's possible. The real magic happens when organizations combine external influence with internal advocacy—by empowering their own people to become visible, trusted voices.
But if leaders aren’t intentional, they risk missing a critical opportunity. Without support, top talent may start to disengage, turning their energy toward side projects that fill the gap their day jobs don’t. That’s not ambition—it’s a signal.
True thought leaders believe deeply in the work they do. That belief is what drives them to refine their thinking, share their insights, and show up consistently. When organizations try to suppress this, they don’t just lose momentum—they risk losing their best minds.
Don’t fear your employee’s influence. Fuel it.
Support them. Elevate them. Help them channel that passion into work that moves your mission forward. Because when your top talent is seen, heard, and valued—your organization doesn’t just retain them.
You multiply their impact.
About Jeremy Weber
Jeremy Weber is an expert at building more influential organizations by building more influential employees.
Over his 20+ year career, he has founded, scaled, and sold multiple companies. As a personal brand strategist, he supported hundreds of clients—from New York Times bestselling authors and viral TED speakers to celebrity influencers, a Shark Tank investor, and top performers at companies like Microsoft, Cisco, and Ancestry.com.
As a founding member and senior leader at Brand Builders Group, Jeremy helped launch and grow one of the world’s fastest-growing personal brand strategy firms. He led a team of 25+ strategists who supported more than 900 personal brands, managed the company’s global partner network, and played a key role in helping over 60 authors hit major bestseller lists including The New York Times, Wall Street Journal, and USA Today.
Before Brand Builders Group…